News - October2012

‘Dabble with your dinner’ launches


Building on the success of long-running campaign Eat Seasonably, Dabble with your Dinner takes a pragmatic approach to tackle the difficult challenge of encouraging British families to eat more vegetables. Getting food on the table on weeknights is a routine task for most families, all done from memory with few lists and no recipes, and most admit to cooking from the same repertoire of meals over and over again. Dabble with your Dinner focuses on six of Britain’s most popular family meals and simply provides easy one-step tweaks to add more veg. We’re now working with supermarkets, caterers, charities and food businesses, large and small, to get the nation dabbling.

We’ll be launching an online/mobile app later this month – watch this space