The Eat Seasonably campaign is growing by the day. It’s already supported by the likes of Gregg Wallace, Valentine Warner and Hugh Fearnley-Whittingstall. Key organisations like the Royal Horticultural Society and The National Trust are running events and shows. And whether you buy your fruit and veg from a supermarket or market stall, or eat it in a pub or cafe, loads of businesses are getting behind the campaign and helping you decide what to eat when.
Eat Seasonably is the first campaign from a new initiative called We will if you will, a non-profit project spearheaded by Dame Fiona Reynolds, Director General of the National Trust, and Ian Cheshire, Chairman of B&Q. The initiative aims to deliver a series of new and unique collaborative efforts between business and civil society to encourage the mass mobilisation of individuals towards more sustainable lifestyles.
The Eat Seasonably campaign has been made possible through seed-funding and support from Defra.
Campaign management by Behaviour Change.
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