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The Eat Seasonably Campaign

We’ve launched a nationwide campaign to help you enjoy fruit and veg at its seasonal best. Eat Seasonably is backed by major supermarkets and small market stall-holders alike, as well as cafes, pubs, restaurants and some of the nation’s favourite charities. Top chefs and leading food organisations are also on board.

What it means for you is better labelling and clearer signposting of when fruits and vegetables are in season, as well as promotions and offers to make them even more tasty. Join in!

The Eat Seasonably Campaign

Eat Seasonably, Eat Sustainably

Eating seasonably is also a great way of eating more sustainably. Growing fruit and veg in season requires lower levels of artificial inputs like heating, lighting, pesticides and fertilisers than at other times of the year. So seasonable produce has a lower environmental impact.

Eating seasonably is also a great first step towards thinking about the wider environmental implications of your diet. In fact, there are many ways to decrease the impact of what you and your family eat.

Some links to things you can do today:

  • Support environmentally friendly farming by buying organic produce – Soil Association
  • Cut down your meat intake: livestock farming is one of the most significant causes of climate change – Eating Better
  • Choose fish from sustainable sources – Marine Stewardship Council
  • Avoid bottled water and instead enjoy it from the tap – Give Me Tap
  • Waste less of the food you buy  – Love Food Hate Waste
  • Compost your food waste  – Recyclenow
  • Avoid products with unnecessary packaging and recycle it where possible  – Recyclenow 


(Principles of Sustainable Food courtesy of Sustain: the alliance for better food and farming; Waste tips from Defra)

Eat Seasonably, Eat Sustainably