Who’s behind this?
Eat Seasonably is the first campaign from a new initiative called We will if you will, a non-profit project spearheaded by Dame Fiona Reynolds, Director General of the National Trust, and Ian Cheshire, Chairman of B&Q. The initiative aims to deliver a series of new and unique collaborative efforts between business and civil society to encourage the mass mobilisation of individuals towards more sustainable lifestyles.
The Eat Seasonably campaign has been made possible through seed-funding and support from Defra.
Campaign management by Behaviour Change.
What's going on
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