Eat Seasonably is the first campaign from a new initiative called
We will if you will, a
non-profit project spearheaded by Dame Fiona Reynolds, Director General of the National Trust,
and Ian Cheshire, Chairman of B&Q. The initiative aims to deliver a series of new and unique
collaborative efforts between business and civil society to encourage the mass mobilisation of
individuals towards more sustainable lifestyles.
The Eat Seasonably campaign has been made possible through seed-funding and support from Defra.